But perhaps their brand philosophy stands out a wee bit more to me than the typical green beauty brand because of the way they choose their ingredients. Drunk Elephant brand philosophyĭrunk Elephant’s reads along that line. The spiel sounds kinda same-same after awhile: From how they or their kids have skin issues, but nothing off the shelves work for them, to how they concocted their perfect DIY product and then their first batch in their kitchen. Then again, perhaps that’s their clever way to intrigue and pique curiosity.Īnyway, I’m usually quite bored with the backstory of most green beauty brands. But other than knowing that Drunk Elephant is formulated, tested, and made in the United States, the brand name remains a mystery. Of course the creator of the brand has nothing of that in mind. I don’t know what the name conjures up for you but for me, it’s an intoxicated elephant complete with stampede, destruction and chaos. The brand's Skincare Advisory Board, which comprises experts in chemistry and dermatology, guides the development of Rhode's products from initial formula to final glaze.I’m sure like me, many of you are intrigued by the brand name, Drunk Elephant. Rhode's product formulations feature high-performance ingredients such as peptides, shea butter, niacinamide, cupuaçu, babassu oil, hyaluronic acid, marula oil, squalane, and açai, which work to improve the appearance of fine lines, moisturize and nourish the skin, minimize the look of pores, maintain elasticity, support hydration, and defend against harmful free radicals. The products are developed in collaboration with award-winning dermatologists, chemists, and industry leaders, and are designed to nourish and strengthen the skin barrier over time. The brand is founded on the values of simplicity, affordability, authenticity, quality, and transparency, and is committed to mindful skincare practices such as using clean, vegan, cruelty-free, gluten-free, and fragrance-free ingredients, as well as upcycled and recyclable packaging. Rhode is a skincare brand founded by Hailey Rhode Bieber that offers a curated selection of essentials formulated for various skin types and needs. Overall, customers who value trendy, gentle, and safe skincare products would find Drunk Elephant useful. Drunk Elephant's use of natural and synthetic ingredients and skin-friendly pH levels align with these customers' values. These customers are likely looking for products that are not only effective but also safe for their skin. Drunk Elephant's focus on optimizing their products for sensitive skin aligns with these customers' values.Ĭustomers who prioritize natural and synthetic ingredients with skin-friendly pH levels would also find Drunk Elephant useful. These customers are likely looking for products that are gentle on their skin and won't cause irritation or breakouts. Drunk Elephant's sleek packaging and trendy branding align with these customers' values.Īdditionally, customers with sensitive skin would find Drunk Elephant's products useful. These customers are likely looking for products that are not only effective but also aesthetically pleasing and Instagram-worthy. Customers who are interested in trendy skincare products would find Drunk Elephant useful.
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